Games Overview

The Game Hierarchy

PlayableLabs organizes every playable ad project into three levels:

Game
 └── Version
      └── Variant

• Game — The top-level project representing a playable ad campaign
• Version — A snapshot of the game at a specific point in time
• Variant — A customized copy of a version tailored for a specific ad network or audience

This structure lets you manage multiple iterations, run A/B tests, and produce network-specific builds from a single project.

When to Use Each Level

Games

Create a new Game for each distinct playable ad campaign. Games hold all versions, assets, and settings in one place.

Versions

Create a new Version when you make significant changes to gameplay, visuals, or assets. Previous versions remain untouched, giving you a full revision history.

Variants

Create Variants from a Version to customize the ad for different ad networks, locales, or A/B testing scenarios. Each variant can override assets, text, and configuration without affecting the parent version.

Dashboard Overview

The Games page displays all games in your organization. From here you can:

• Search and filter — Find games by name or tags
• Sort — Order by name, date created, or last modified
• Quick actions — Create, duplicate, or archive games
• View details — Click a game to see its versions and variants

Tip: Use tags to organize games by client, campaign type, or status (e.g., active, archived, client:acme).

Game Detail View

Opening a game shows:

• Overview tab — Game name, description, tags, and metadata
• Versions tab — All versions with status and export history
• Assets tab — Uploaded media files (images, audio, data)
• Settings tab — Game-level configuration and defaults

Next Steps

• Create a game to start a new project
• Learn about version management
• Understand variants for network-specific customization
• Export playable ads for your target networks